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NICHE BOUTIQUE

Niche Boutique provides local creatives a place to sell their handmade products such as accessories, body care, and decor. They sought a brand identity to reflect their trendy minimalist quality.

WHAT I DID

Logo design

Idea generation

Brand identity

Color palette generation

Typeface selection 

High fidelity mockups

My goal was to develop a cohesive brand identity that would resonate with Niche Boutique's target audience while reflecting the boutique's unique offerings and values. This encompassed designing a distinctive logo, business cards, and establishing a complementary color palette that would evoke the boutique's ethos of locally sourced, artisanal goods.

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I designed business cards that seamlessly integrated the logo and brand colors. I opted for a minimalist layout to allow the logo and brand elements to take center stage and incorporated eco-friendly materials and printing techniques to align with the boutique's sustainability ethos.
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The chosen logo concept features a simple yet elegant flower enclosed within a circle. The flower symbolizes nature, growth, and the beauty of locally sourced products. The circular frame signifies unity, community, and inclusivity, reflecting Niche's commitment to fostering a sense of belonging.
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CONCLUSION
Though a conceptual project, the resulting brand identity successfully captured the essence of Niche Boutique, reflecting its values of community, sustainability, and craftsmanship. The cohesive design elements, including the logo, business cards, and color palette, effectively communicated the boutique's unique offerings and ethos to its target audience.
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