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MASCOT REDESIGN

My team of designers and I undertook the challenge of revamping the mascot featured in web and print promotions. The existing mascot, sourced from a stock image website, lacked originality. Our objective was to create a distinctive mascot that bore a resemblance to the original while being uniquely our own.

WHAT I DID

Illustration

Ideation

I generated 13 variations of the mascot, exploring diverse poses and eventually experimenting with various outfits. Alongside this, I coined a name for our new mascot—Willie B. Bacon. Following extensive voting and discussions, the 13 variations were eventually narrowed down to two crowd-favorite designs.

PigMascotFinal6.jpg

The chart of variations I submitted for review

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